THE BRAND
Create without being dictated
by the fashions
Edito fuses Western minimalist design and Eastern luminosity, creating unique and timeless universes. Awarded the “Discovery” prize in 2016 at the Salon Maison & Objets, the brand, since 2014, has been innovating with rugs and cushions with innovative designs. Prioritizing quality at an affordable price, Edito stands out for its graphic design and colors. The brand is expanding with a new range of retro furniture.
THE SHORT STORY
Antidote Mat
Isabelle, for her first collection of rugs, collaborates with Tom, a graphic designer from the music industry, to bring an innovative touch. Their collaboration gives birth to "Antidote", a series of rugs with a graphic design, woven in Heatset, known for their durability and ease of maintenance. Isabelle's subsequent collections draw inspiration from Eastern and Indian cultures, incorporating these influences into patterns, colors and textures, while maintaining a modern and innovative style.
The Orient is his second home
After an early childhood spent in Tunisia, Isabelle moved with her husband and children to Morocco for four years then to India for more than a year. She remains marked by this environment where she discovers the textile know-how passed down for generations.
Give free rein to your inspirations without imposing any boundaries - Give free rein to your inspirations without imposing any boundaries - Give free rein to your inspirations without imposing any boundaries - Give free rein to your inspirations without imposing any boundaries boundaries - Give free rein to your inspirations without imposing boundaries
