Give free reign to your inspiration…
Blend minimalist western design to shimmering eastern lights…
Create, without following trends, to offer new universe.
These are Edito’s commitments.
A bold bet that was rewarded during Edito’s first participation to the Fair Maison & Objet Paris in 2016 where our brand received the special award « Discovery », given by bloggers and web editorial writers.
Since its creation in 2014, Edito defied trends by offering a new timeless approach to rugs and cushion design. We care about the quality of our products, while making sure to be affordable.
After its launch, Edito quickly became a forerunner in the industry thanks to its graphic design and harmonious colour themes.
Building on its success, a small furniture collection, with vintage accents, just launched.
The Middle East is her second home.
After growing up in Tunisia, Isabelle moved to Marocco with her husband and their children for four years, before going to India for a whole year.
Influenced by environments where textile know-how has been passed down through the generations, she combines craftsmanship with modernity in her creations.
Coming back from India, Isabelle launched a kid-friendly brand for which she developed a rug collection.
In 2014, wishing to to offer rugs with unique designs at an affordable price, she decided to create Edito.
For her first collection, the designer teamed up with Tom, an artistic director coming from the music industry, to bring a unique visual identity to the world of interior design.
From their collaboration, “Antidote” was born: a graphic rug collection, weaved with the Heatset technique, to please customers looking for a long lasting, easy to take care for product.
For the following collections, Isabelle found her inspiration in the Middle East and in India.
She revisits the codes of Kilim and Berber rugs in a previously unseen fashion. She brings together tradition and modernity, using ancestral techniques while keeping up with the times!
She remains connected to the Middle East by her many travels in India and Morocco, and flies to Turkey or Nepal as often as possible. she finds there the scents and light, as well as the art of living specific to the Orient that inspires her.